There is huge amount of work required to manage your SA unit to the highest standard, you are aiming to get 5 star reviews everytime a guest stays and in order to achieve this you must understand the customers that will be staying at your property and ensuring that it is 100% every time it is let out. Whether your target group is holiday makers or contractors, you must try and match their expectations. Developing strategies which will make sure your that your potential guests know everything about the property before they book, will reduce any disappointments and the other key objective is to attract direct bookings, which will increase profit margins and build up a customer base without using the large On-line Travel agents.